Campaigns

COS AW13 Lookbook



One word: minimalism. That's what best describes COS and that's why I love the brand. 

It seems like we'll continue seeing all those perfect, simple and classic shapes for the next season. Tailored clean shirts and dark colors. They always keep it simple. Just like the lookbook video. I personally loved what Benjamin Alexander did here, I think he captured the essence of COS very well. Showing a strong mood and a bold clean look for next season.


PULL & BEAR SS13

When I first saw these Pull & Bear images for their Spring/Summer 2013 campaign, I felt like they were just taken for a movie poster or something haha.

It has some kind of bohemian/hippie vibe and it also reminds a bit of Star Wars (?). I think the location (the desert region of the Canary Islands) was just perfect for the campaign, I'd love to shoot in a place like that! The models were also great, especially Valerija Sestic, she's got such a strong expression, I love it! 

Enough said, let's talk about the collection. First of all, it's amazing. Everything is perfect, from the camouflage printed shirts to the graphic t-shirts. From the lace details to the printed jackets. The details of the clothes are simply stunning and the colors are just great! The collection seems to have a lot of Aztec inspiration as we can see on some of the sweaters, I think that's really cool!



DUCHAMP LONDON AW12

Have you heard about Duchamp London? Well, let me tell you a bit about it. Duchamp is a luxury menswear brand based in the UK. Their clothes are so beautiful and well made. They put a lot of focus on luxury fabrics, hand finished detailing and vibrant colors.

And I love this season's campaign, it's so refreshing. I love the simplicity and cleanness of these photographs. Matthew Zorpas is the face of their new AW12 knitwear campaign, which was shot by Jonathan Daniel Pryce, a very talented photographer. You can find these Duchamp London knits online or in-store at Westfield White City and the Jermyn Street Store, in London.




VALENTINO FW12


I really like these photos of Benjamin Eidem by Pablo Arroyo for the new Valentino campaign. And I absolutely adore that tailored silhoutte that Maria Grazia Chiuri and Pier Paolo Piccioli created for this season.

These black and white photos feel so cold and dramatic, that's exactly the way I like campaigns!