One word: minimalism. That's what best describes COS and that's why I love the brand.
It seems like we'll continue seeing all those perfect, simple and classic shapes for the next season. Tailored clean shirts and dark colors. They always keep it simple. Just like the lookbook video. I personally loved what Benjamin Alexander did here, I think he captured the essence of COS very well. Showing a strong mood and a bold clean look for next season.