When I first saw these Pull & Bear images for their Spring/Summer 2013 campaign, I felt like they were just taken for a movie poster or something haha.
It has some kind of bohemian/hippie vibe and it also reminds a bit of Star Wars (?). I think the location (the desert region of the Canary Islands) was just perfect for the campaign, I'd love to shoot in a place like that! The models were also great, especially Valerija Sestic, she's got such a strong expression, I love it!
Enough said, let's talk about the collection. First of all, it's amazing. Everything is perfect, from the camouflage printed shirts to the graphic t-shirts. From the lace details to the printed jackets. The details of the clothes are simply stunning and the colors are just great! The collection seems to have a lot of Aztec inspiration as we can see on some of the sweaters, I think that's really cool!